Bold use of colours from the swirl of our logo. The cover would ideally make use of the yellow colour as this is used on our website (http://www.octopus-hr.co.uk) and our exhibition stand design (see attached docs)
I want the brochure to convey trust, modern, boldness, energy, clean, clear, beautiful design. A common reason people chose to use our HR system over our competitors is that the system looks great, it's modern and easy to use. This should be apparent in the brochure design.
Illustrations are fine to use but bear in mind that cartoony style illustrations would not work well for this audience. We use icons within our HR system to help identify different areas such as a suitcase to identify absence. See attached docs for the style of icons we use.
Stock photography is fine to use but I have an aversion to the meaningless, motion blurred, generic "business professionals in a meeting" type photo. If using stock photography I'd like the photo to have an accent colour that is also used in our logo or as a block of colour on the rest of the page. I'll supply an example of the sort of thing I like
FONT: Flexo - I'll provide the desktop version for you to use.
• Gradients. Transparency is fine but not gradients.
• Drop shadows are fine if used sparingly but should have crisp edges rather than fuzzy.
* Wavey lines or rounded corners.
It's important for us to show our HR system being used on various devices, see attached screenshots that you could apply to PC/Mac, iPhone, iPad