The target audience for this "Whole Food Mineral Matrix" concept is dietary supplement brands, specifically the formulator inside of the brand. A formulator is a person who evaluates different ingredients and considers their value to use inside of finished products they will develop to sell to end-consumers.
Here is the Brandscript message:
Dietary Supplement formulators need to launch new products that support health and many minerals can be used in new product development but which minerals can you trust and will the minerals really work?
Biotron developed a line of whole food minerals with clinical studies that can support the launch of fantastic finished products.
After formulators define a health focus or specific mineral they can then select from Biotron's supply of whole food bound minerals to improve their next product launch.
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