The design should be simple and plain, with very little text, but captivating enough to send the possible clients to our website. On the front side of the business card, it should just have our logo and name (logo is on the website). On the back, just the following sentence "Premier cleaning services for London's high-end properties" as well as our telephone number and URL.
Gold text with a dark background is preferred, simplicity is the key, but the card should immediately exude a feeling of quality and luxury.
As a reference, this is what has been suggested previously:
• 450 - 600 GSM (weight)
• Textured stock (card material)
• Colour dyed, not printed. Black or really deep colour like the darkest shade of purple? Gold and very deep dark colours work so well together.
• Gold gilded edge
• Gold foil stamping for logo
• No printed inks at all, only foil on both sides.
The business card will serve as a starting point for possibly overhauling the whole design of the website and offline marketing material, so the winner of the contest could potentially find himself in the position of re-designing our image as a whole.