"Assembly" for iPhone is an application construction kit. Users "assemble" widgets together to form an application. For example, select and configure a label widget, a clock widget and a button widget to create an alarm clock.
Ease of use is the foundation for this application and the icon/logo should reflect this. A few keywords to keep in mind as you conceptualize the artwork.
- interface elements (button, label, text box, map, clock, picture etc.)
- construction kit
- puzzle pieces
- a few puzzle pieces stuck together, each one having a UI element (textbox, map, button). has the apple look with depth and shadow. start from there and run with it..
I am looking for simplicity with the smaller iPhone icon but the Logo can contain as much detail as necessary to portray the message.
Stay away from using anything related to the iTunes app store icon which sits on the home page of every device.