Please read the Wear U Clothing Inc history that I attached in PDF - it is written in the future tense so we could have a vision of what we would look like at the end of 2012
Cuéntanos a qué tipo de público quieres llegar
Our target audience is the young fashionable college student who would wear cloth designers such as Ralph Lauren, banana republic or J Crew.
One of the key expressions that fraternity brothers say to one another is "lean on the shield" - this means to provide a service to a fraternity brother solely based on the fraternal commitment to each other. The requirement of this project is to illustrate "leaning on the shield" by literally using the shield attached and creating a character leaning on it. I also attached a sample of the type of character I would like to see leaning on the shield. I would like to see the character's profile only - wearing a red hooded shirt, light brown pants and black boots - also I would like to see a red and white walking cane in his hand. The outfit mentioned is signature to the fraternity. I also attached some pictures of fraternity men in the style mentioned above for reference. This graphic will be used on the pocket on shirts, graphic on t-shirts, stickers etc for over 30,000 members of the organization... Good luck
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