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¿Cómo se te conoce?
Choose A Fuel Card
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We have recently launched in conjunction with several other companies, a Fuel Card comparison website for the UK market called http://www.chooseafuelcard.co.uk .
The site helps users establish the best fuel card brand to open an account with based on a series of answers supplied in relation to their specific requirements
¿Qué te inspira y qué diseño imaginas para tu empresa?
We would like to create an iconic character for the site (think meerkats in compare the market or opera singer on go compare) who we can refer to in future advertising to help people relate to the service.
The only name we've come up with is "Fuel Card Freddie" so we're open to suggestions on the name and the type of character but clearly a "Fuel Card" related theme needs to be an integral part of any design
The site will market card products from oil company brands such as BP, Shell, Esso, Texaco, Total & Jet so the character design could include or make use of their colours and logos
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