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Green Seed Group

We help natural and organic food products enter the US market and sell them to Whole Foods, Trader Joes and others. We help he companies adapt their marketing and design to suit the US consumer. We have a client from Australia who sells whole grain snacks. They have a charitable "Give Back Program" where they will fund meals for the needy in the less developed world and the US through sale of their snack - we need to communicate this on-pack.

We need a logo device that will fit on the front of a bag the size of an individual grab bag of potato chips. The logo device must communicate succinctly the following: "Profits to Charity: for every 5 bags you purchase 1 meal will be donated to the needy"

Please feel free to modify the copy / words to make the message succinct and clear. We think the round logo device will be about the size of a quarter. The image should be easy to read but not too flashy or sales oriented - a bit understated and honest looking - other pack colors are cream & red. We are trying to appeal to American natural foods shoppers, women, upscale, educated and discerning.