Launched in 2002, SoJones.com is the world’s first online magazine devoted to urban and streetwear apparel.
“SoJones” is a reference to the old saying “keeping up with the Joneses”, because our readership is all about keeping up appearances and staying ahead of the fashion curve: it’s not about what’s now, but what’s next.
We publish fashion-forward content in the form of news articles, trends coverage and celebrity updates.
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Our 20-something audience covets our exclusive interviews with clothing brand reps, stylists, editors, music artists and other tastemakers in the world of street and hip hop-inspired apparel and footwear.
We have come up with a list of the top 100 blogs and websites in related verticals such as music, fashion, arts and culture, urban culture/hip hop. This list is the "SoJones 100".
Looking for a hip, retro, fun and visually arresting design that our top 100 websites will be proud to display.
"2010 Top Lifestyle and Culture Site"