There are four simple steps in our online buying process:
Step 1: Choose core product
Step 2: Input Personal Information
Step 3: Tailor your product << ICONS WILL BE USED HERE.
Step 4: Buy
Another name for Step 3 is "Upgrades", where we give the prospect customer an opportunity to add optional extras to his core product. The upgrade options are:
Additional Policyholder (think - adding a family member)
Vehicle Key Replacement (think car keys)
Personal Belongings and Baggage (think car broken into and items gone)
Personal Accident (think broken limbs/bones/death)
Vehicle Rental Cancellation Insurance (think money back)
The suite of icons will be placed vertically in the order you see above and will be located on the left column. To the right will be the product title (as above) and a brief explanation of the benefits in smaller font just below product title.
The background colour of the web page will be white. We are looking for an icon suite that is personable, smart, has the cartoon/plastic feel. Please note most of these products are insurance related therefore they serve a purpose - protect you from a financial loss situation.
A good example of how this positioning will look like is depicted at the following link below. Desired size of icons is about the same as those on this webpage.
Stay away from using photo images.