We're looking for a clean, simple yet attractive design for a van wrap for our Ford Econoline 350 (pictures attached) to help promote awareness re: our stores.
The van isn't actually used to transport merchandise and so we believe that we can park the van near the entrance of shopping centers to help drive awareness and traffic to our stores from passing traffic as well as those driving around the shopping center. We want to make people aware that our store is located in that center while also directing them to our website (http://www.onedollarzone.com). Our plan is to take the van to any of our existing or new stores that could use a boost from some advertising near the entrance and park it in the closest spot to the shopping center in order to drive traffic. In addition, we will begin transporting merchandise to the stores in the van so others on the road can see the store name, website and find a location close to them.
We are truly a $1 store where every item is $1 priced or less, which makes us pretty unique given most of our competitors all carry items for higher than $1. We want the design to NOT be overwhelming but reinforce the message in the green button - that we are truly $1 everyday!
In terms of the van wrap, we want something that will stand out so potential customers can see and be intrigued, but we dont want something too overwhelming that people dont have time to read. It has to be simple, clean and punchy so people are aware of our company, know the store exists and can go to the website for more info.