Cómo iCleaners comenzó su viaje en rotulación de auto, camión o camioneta
¿Cómo se te conoce?
iCleaners Commercial Cleaning Services Inc
¿A qué sector dirías que pertenece tu empresa?
Limpieza y mantenimiento
Cuéntanos a qué tipo de público quieres llegar
We are a premium office cleaning company that specializes in Commercial, Healthcare, Industrial, and Retail spaces. The majority of our services are offered to recurring clients (companies we see every week).
¿Qué te inspira y qué diseño imaginas para tu empresa?
Our fleet of cars are 2018 white Kia Souls. These cars are newer and are always kept clean. Feel free to be creative but here are some of my thoughts on this project (if you would like to challenge any of my suggestions and/or have a great idea feel free to do so, I am open minded):
- I want the branding on the car to be simple and not too noisy. Too many times I see decaled vehicles that try to say too much. Really we just want customers to become familiar with our brand and know what we do.
- Something to keep in mind: The majority of the time these vehicles are parked in front of customers facilities while our team is cleaning.
- A lot of other commercial cleaning companies branding doesn't take what they do seriously. We are proud of our services and our brand and we don't want it to be gimmicky.
- We are not necessarily looking for a full vehicle wrap but at minimum a 3 quarter wrap is required but again open to a full wrap.
- Some words to describe what I want it to feel like: Premium, Simple, Proud, Superior Team Performance.
- We are a higher end service we don't want to come off too loud. This should be a car employees are proud to drive.
- I think a good way to explain what I want is to imagine if this was a Google Car that offered commercial cleaning services. No stock photos. Simple supporting art design with the focus being on the brand itself.
Elements I Would Like On The Car:
- Website: icleaners.ca
- Phone Number: (905) 777-7900
- a 'Hows My Driving' message on the back of the car with a 3 digit identifier and the phone number (this is for insurance purposes).
- Inform the customer that they can book online or by phone
Bonus points if someone can come up with an attention grabbing & memorable element that makes something about this vehicle stand out on the road (after all this is a moving billboard) while at the same time not coming off as gimmicky (I don't know if this is possible or not haha). Good luck!
I try and stay fair with my contests. I don't mind when people chase the same general design direction but any blatant copies will not be chosen.
Vehicle: 2018 Kia Soul (automatic).
Color: White ("Fresh Powder")
Our main brand is 'iCleaners Commercial Cleaning Services Inc.'
Logo is attached
For more information about our company you can visit icleaners.ca(we are in the middle of changing some of the elements on website but elements like the logo and colouring are staying the same).
If you have any questions or comments please ask away! Thanks for taking a look at our project :)
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