The Referral Appreciation Program (RAP) is an Add-on program we have available for all of our members.
When they choose to participate, we send to their customers:
-A customized Greeting Card (The greeting card will be mailed in a silky envelope).
-Inside the Greeting Card we include a reward check and 4 coupons to use for future work.
-3 Follow Up Emails.
To thank our member’s customers for the referrals they submitted. We want these customers to feel they are appreciated and motivate them to make more referrals.
Member’s existing customers. These are customers that used our member’s services and referred their family or friends.
The demographics are diverse since this program may be used by any of our members. Common factors are:
-Include a large portion of 50+ people, they are used to using fax instead of email, more old fashioned than modern.
The main idea to communicate is that the referrals our members receive are gold to them.
We need to create:
1. Greeting Card
Specs: 11”W x 8.5”H Full Color
Elements to keep:
Contractor Full Name
Company information (phone, fax, website, license)
Copy to use:
Your referrals are gold to us.
Hi [first name],
I would like to personally THANK YOU for recommending our Company to [referral name].
When you make a recommendation I take it to heart because it means we have earned your trust. This is why your referrals are gold to us.
Please accept the enclosed gift as a token of my gratitude. Every time you send me a referral I will send you this same reward.
Again, thank you for your trust!
[Contractor Full Name]
P.S. We’ve enclosed some coupons for you to share with your family and friends so they can take advantage of some fantastic savings!