We would like to have a mascot. He will be THE color expert.
The character should be a mantis shrimp with human characteristics (i.e. a human should be able to relate to him).
He is a mantis shrimp due to their extraordinary color vision (the most sophisticated in the world, a human’s color vision is nothing compared the mantis shrimp).
He speaks about colors like a “typical” arrogant French man with a lot of integrity who speaks about wines or cheese and he do not really care about listening to anyone who do not think color is as important as he thinks.
He does not respect people who do not LOVE colors and he believe that colors are not to joke about. He tells “bad” jokes about colors.
He can be very offended if someone asks a “stupid” question, did something “stupid” with colors, or when he notice that someone might not be into colors or really understand the complexity and beauty of colors.
He is allowed to ask the “stupid” questions (however of course, he knows the answers and everyone know that), and questioning the “stupid” actions like how our customers are working (when they are not working like he would like :)
He daydreams about colors, about putting together and mix different color combinations with excellent result, like a French man can do about putting together different food and wine.
His soft and warm side shines through one time per year when he gives out the yearly color award price.
Despite his characteristics, it is difficult not to like him because of his deep passion for colors and by knowing that he truly is the color expert. And the one time per year when his soft and warm side shines through tend to stick in ones’ mind.