We are developing the first-ever chat bot that helps you find cool things to do. It's called Roxy.
Roxy is your personal bot to help you have a more interesting life. It learns what you like and goes out to find that stuff. We'd like a mascot that's completely original (not a human or animal) and very likable who reflects our brand's fun and colorful personality. Roxy is gender-neutral.
The RushTix brand is fun, witty and colorful. You can get a sense of our company's personality here: https://rushtix.com/why-rushtix/
Personality Traits of Roxy:
Here are some other bots for reference:
Please use our company's color palette which you can find here: https://brandisty.com/rushtix
Here are things to consider:
1. The image needs to be a square and also round for Facebook Messenger. So, please design for that in mind and present them in that way. Also, please include a small (30x30px) version of your design to see what it will look like in the chat pop-up on Facebook Messenger. The character design needs to read nicely when small, so consider using just a few contrasting colors for the face, background, etc. Avoid overly complex designs. It just won't read that small.
See screenshot from Facebook: http://take.ms/GdDkA
2. Character-wise, go for less-goofy and more smart/witty. This bot know A LOT. It can tell you all the cool things to do within milliseconds! And the target is Millennials 18-34, so it shouldn't be too child-like. The character is EXTREMELY knowledgeable about events. It less of a servant, low-status character more of a high-status bossy one with a bit of attitude. Still friendly, but intelligent.
3. Focus on the face. This is like a profile picture. Don't include arms, body, etc. It's all about the face and shoulders. It's like a headshot.
4. Color-wise, you don't have to include all our brand colors. In fact, I don't recommend that as it's too busy. But the color scheme should compliment our brand identity. You may want to focus on just a few colors.
Let's take a look at Poncho as a design example:
Three colors: Yellow, Orange, Blue,
The character encapsulates nicely the about what it does. It's a weather bot, so there's blue sky behind him and he's wearing a poncho (of course).
So, Roxy is an event discovery bot. It's job is to find cool things to do: theater, sports, concerts, and festivals.
So, maybe the background is associated with nightlife or festivities.
The attire might suggest that of someone who's out and about.
The character's face should reflect that of someone who is engaging, smart and ready to go.
Roxy can be a little snarky sometimes, but always charming.