We are looking for an Avatar to represent our self-service persona called Eira, named after the Norse goddess Eir, representing help, mercy, grace, protection and calm. Graphically this figure should contain the following elements:
- Typical Norse female, such as: Tall and grown woman, Blond fairly curly hair
- Long dress with light colors, potentially with a cape and a hood
- Holding a scepter with a light at the end – representing knowledge, help or similar
- A fairly tough expression, while still kept politically correct as this is for a diverse and conservative organization.
Ideally a set of figures with different expressions.
The usage will primarily be as a persona in a Self Service portal letting the employees in the police contact shared services like HR, IT, purchasing/procurement, facilites. The portal let the users ask questions, search for knowledge articles as well as place orders for new equipment, replacements, new hires etc... The portal is currently rolled out in a limited pilot for 500 users before gradually marketing and rolling it out to the rest of the police departments. A chat bot is planned for later versions, the avatar will then be the personification of the chat bot.
In the launch campaign after pilot, the avatar/figure may be used in an internal marketing campaign on posters or flyers, so at least some of the finished work should be scalable up to 2000 mm/80 inches.
Full figure, half figure and portrait versions will be appreciated.