Cómo Melanie Hackl comenzó su viaje en personaje o mascota
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¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
Gefühlsreich (german wordplay, means as much as "many feelings" but equally "room for feelings") is a rapidly expanding start-up in the field of pedagogics providing educational and relationship counseling for families, parents and their children, with special focus on dealing with rich emotions and high sensitivity. Gefühlsreich additionally offers workshops to introduce the theory and practical issues of Highly Sensitive Persons and Children. (Further reading may be found at hsperson.com) Sound pedagogics/ music therapy using instruments like singing bowl, gong, tuning fork, Koshi, Isca (see pictures below) are typical working approaches.
With respect to sensitive children, aim of Gefühlsreich is to strengthen them for daily life by coaching to be self-aware and to give support in difficult life or development phases. Music instruments are used as one of many creative elements.
¿Qué te inspira y qué diseño imaginas para tu empresa?
For the work with children, Gefühlsreich wants to establish a new brand, being a sensitive but friendly animal which helps the child to get into contact with the counselor and express its feeling. The animal should be either a turtle or a snail - both are able to retreat into their housing/shell when the sorrounding gets too frightening/loud. The design should also express that the animal likes soft tunes or music by visualizing a singing bowl or Isca. These instruments could form the snail/turtle shell or be played be the animal.
Please be inspired by the colours of the company logo (see below) and feel free to use the exact color codes. The design should be in painted aquarell style, like the provided Family2be logo.
For the start, please provide a picture of snail or turtle. If I find your design appelaing, I will ask you to provide also a design of the other animal. Eventually I´ll also need a illustration showing both animals being friends and interacting somehow. So that´s all in all two characters on either three pictures (snail/turtle/both) or one picture in a way that both characteres could be separetely extracted.
The snail`s name is Sensibell - a wordplay combination of "sensibel" (german = sensitive) and "bell".
Target audience are children from 6 to 12 years. Hence, the characters shouldn´t be babies. The design is going to be used on printed material/poster and also as coloring pages for children. Hence, you may use background accessories, but the characters should also work without it.
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