Cómo Owjend comenzó su viaje en personaje o mascota
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We are Dairy company in Indonesia that produce yogurt and other fermented milk drink. This time we want to create Mascot for one of our product, Activ8.
Our primary target market is 24-35 YO, a regular yogurt drinker.
Short brief of our product
- Activ8 contains a great live probiotics L Casei 431 that clinically tested can enhances immunity
- The live probiotics L Casei 431 protect digestion system from bad bacteria
¿Qué te inspira y qué diseño imaginas para tu empresa?
### Mascot Brief
- We want our mascot to look great, strong, futuristic, look like bacteria
- Main color : White - Secondary Color : Blue and Red ( Refer to our Logo and Designs )
- Since the mascot role as the great bacteria lives in gut, no sharp edges on their armor
- Mascot should have shield on it’s left arm, the right arm is a big hand with punching ability
- The shield can contain our logo, or 8 shape from our logo (attached)
- We want to make the mascot real armor possible to wear by human, so shoulder should in human size, but in appearance make it less human (look like a good bacteria/ alien thing)
- Basic pose design of our Mascot with shield
- Basic design of mascot from minimum six different perspectives
(front, back, left, right, top and bottom)
- Designs of mascot facial expression
(basic, fight-mode and smile)
We attach few reference, we really like the armored baymax one. But it’s not possible to make real life one since the shoulder is too big. We want the mascot in real life can fight againts the bad bacteria so the movement should be your consideration to make the mascot.
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