I want something like The Incredibles husband and wife duo that should be distinctly different in appearance though. They should be in their mid 30s and 40s.
The characters should not look childish. IMPORTANT - E-cigarettes are not geared towards children, so please do not make them too child-friendly.
The dynamism of the couple should be the same with the simple but attractive housewife next door look with the handsome, friendly giant husband.
Both should incorporate the VapeStep Logo 'V' or Cloud variations somehow, especially on chest.
Unlike the example, these characters should be finished with full facial features and detail, created in Illustrator with their limbs on separate layers/groups.
Each of them might be holding a vape pen gripped in their hands above their heads - celebrating the vaping 'revolution'. This is only a suggestion.