Cómo hannah.bayliss comenzó su viaje en personaje o mascota
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We are a small craft distillery called Driftwood Distillery based in the Netherlands with a view to market in the UK, the USA and the local Netherlands. Our craft products target over 25s (both male and female) with a disposable income who want something bespoke and unique.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking to develop a character for one of our gins. This will be the backbone of our brand which is why we are starting here in character and mascot contest, and we will move onto the label layout and design next. We We want to create a modern superhero called Donkey Jack. Donkey Jack is based on the concept of a protector. This will need to be an emblem, something iconic that stands out.
Donkey Jack is based on a cop friend of ours who recently retired. He spent 25 years on the murder and drug squad in the US, so he has seen his share of the dark side of humans. And why donkeys? Well donkeys are outsiders that when introduced to a flock of sheep for example become part of the pack and protect. But of course donkeys are stubborn and can be also a little bad. So we are looking for a hero who wants to do the right thing, but who may end up achieving it in wrong way.
We are looking for a character in a line drawing style, with angles rather than curves, edgy rather than comic. A dash of colour rather than completely coloured in. We want the character to be recognisable as a donkey, but he can be humanised. He needs to appeal to adults rather than children. He will in the end be on the bottle of gin. so your design needs to operate in the space of a label, and work well in square or circles and use the name Donkey Jack Gin across the top and/or bottom. The character will be the backbone of the brand so the bottle label will be the next step, but this icon/character is needed to complete the first stage.
We are looking for something unique so no stock imagery. We like the cartoon manga style as per the attachments below.
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