The brand reflects a fun cartoonish style that makes everybody smile. Think South park, Angry birds, Bomberman (the game), Mario brothers, Sumo wrestlers, Bunny, Skull, Devil, Pacman, Garfield, Bee, Baby cow, Baby pinguin, Owl, Zebra etc.
Also other types of designs could include dresses. skirts, full colors etc.
Some of the mentioned figures have their respective copyright owners that we currently not want to depend on, so the design should be unique.