We would like to design one unisex sock inspired in Avocados. We would like this to be the first of many interactions with the designer who wins, since we need 3 more designs that will complete our line of 4 socks with 4 different vegetable designs.
Our line is inspired by the wide variety of fruits and vegetables that Mexico has given to the world.
The company is based in Mexico City, one of the most cosmopolitan cities in the world which was designated in 2018 the sixth World Design Capital. And like modern design, we like simple, minimalistic design that spell out uniqueness.
Our customers are savvy shoppers. They are connected. Think globally. They embrace a lifestyle of freedom, fun and are by nature adventurous. They are interested in wellness and are looking for ways to make their day to day more enriching. Life for them is about experiences: they love independent travelling, cooking at home and going to that neighborhood restaurant that caters to their needs with specials just for them, but also splurge on luxury experiences. They possess a personal sense of style. Our target is affluent women and men 28-45+ who enjoy statement pieces.
This is a sock that you want to show off. It should be a sock with lots of color that makes people look at your socks. The socks should be able to be paired with a suit or downplayed on the weekend to go with jeans.
The purpose goes beyond the function, is to show off the design, to be a statement piece.