Former ride jerseys have had a wide range of designs. You can look at event photos here:http://www.flickr.com/photos/fightals/collections/72157613243297944/
The past two seasons, we have chosen to focus on a very tight palate to promote the branding of The ALS Association. We have also increased our consideration of how the jersey will appear in photographs as well. This year, we want to focus on the branding of the Ride itself, with inspiration from the event’s location- the scenic Napa Valley.
We are interested pursuing in two approaches:
• CONCEPT #1- Focused Palette (red, white, black, and greys)
A continuation on the theme of 2011 & 2012’s jersey, focused on the Napa Valley. Images could be stylized photographs, sketches or graphics.
• CONCEPT #2- Full color Palette/“Instagram-esque” photograph
Focus on the scenic beauty of the location of the ride- Napa Valley. With the popularity of Instagram, it is also an opportunity to promote the ride via photosharing.