Tee design that reflects our racing brand the 'Spine'. The Spine is Britain's most brutal endurance race. A winter ultra-marathon along the Pennine Way. Long distances, sleep deprivation and challenging elements are all part of our athlete journey. Over the year's participants have faced snow, ice, rain, wind. The design should reflect the uncompromising and relentless nature of the event.
The tee is the initial offering from a planned merchandise line around the event. We are looking at a number of products dependent on the success of this contest and would like to work with the winning designer in a 1-1 project after the contest.
We would like our logo incorporating in to the design. This could be elements of the logo for example such as the shape, but we are open to ideas. Also, our event has a strap line 'Britain's most brutal race' which is sometimes nice to incorporate. AI + PDF of the designs.
Lo que debe evitarse
Stock images: we have a selection of images on a Dropbox, the links have been included. The images are representative of our athlete journey. The first link has the strongest set of images reflecting the winter conditions they face. In the latter part of this set you can see athletes struggling with the effects of snow, ice and wind. It is a very tough and daunting race for many despite the occasional smiles.