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Nombre de la empresa
The CATRAspective Blog
Premium Lending Group is a mortgage broker that operates in melbourne australia. The organisation has a mixture of youth and experience. The organisation has been established for a number of years and works with a wide range of clients.
One of the principals of the organisation is Peter Catramados. Peter has been working in the industry for over 30 years. There has been a number of changes in the industry over his time and some of the most extreme in th past 3 years since the GFC.
Peter has decided to start his own blog to give his perspective on what is happening in the industry and other issues that effect the industry. This is a way to deliver valuable information to PLG's clients, associates and the greater communitty interested in finance.
The primary reason for the blog is communicate a perspective of the industry but there is also a need to capture more customers for PLG.
Cuéntanos a qué tipo de público quieres llegar
The target audience are people that are interested in the finance and homeloan industry which includes PLG clients.
The name of the Blog is CATRAspective which is a play on Peter Catramados' name.
We would like the blog to use similar colours to the PLG website (http://www.premiumlending.com.au) but maybe indtroduce a new colour.
A similar blog is http://thedunnthing.com/
THe following features need to be included.
*The name - CATRAspective
*Blog Posts with Comments
*PLG link anf logo
*Subscription to blog
*Link to an about page
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