Small and Medium businesses. People whom want to reduce cost of running a phone system, cost of making calls to landlines and mobile operators.
Remember our tagline
We would like a simple, yet powerful looking theme. We will be selling 3CX phone software (http://www.3cx.com). We will also be installing the network infrastructure for the Voice over IP element. We will also be providing cheaper call costs to companies.
The site needs to have static pages for various products we sell. We need the front page to be the dynamic "blog" / "news" feed for the site.
Simple, but effective. This will be a marketing site, designed to allow people to see EASILY what we do.
Wordpress site, so must conform to those standards. This includes a layered PSD file!
Our blogposts may well contain video and images, so keep that in mind in the design.