We want an SEO-optimized WordPress theme design for the homepage and for the detail pages. It must run on a default installation of WP. This will be used as the organization website, so the new design should not look like a blog or feel like a "template". See uploaded brief for details and sites we like.
See the uploaded logos etc. for the colors. The site should feature light bright colors, and a clean crisp energetic feel – nothing dark. We also don’t prefer the stark white sites either. We want warmth. We would use the words to describe the feel of our envisioned site: warm, inviting, elegant, classy, sophisticated, modern, professional, fresh, crisp, vibrant, energetic, high-quality. The site should reflect that we are a credible and accomplished organization, focused on results and bring positive energy with warmth and involvement. The website will include a mix of content: text, images, videos (testimonials, interviews, vides of events), statistics, research reports, quotes, case studies, dowloadable documents. Photos should be of young university-aged women and their older mentors/facilitators. All photos should be bi-cultural as our academy eventually will be in all continents. The site should have clear, simple and useful navigation which should be applied site-wide. The site should be highly optimized for user interface and social media tools (Twitter, etc.)