We are targeting large corporations that have big trademarks, patents portfolios, examples, pfizer, procter and gamble, Disney.... and intellectual property law firms that represent clients doing business in Latina America.
They are located in the US, Germany, Switzerland, France, UK, Spain, China, Japan and Korea.
Our prospects are trademarks and patents professionals. We do not expect to convince the final trademark owners but instead their agents, (except for very large corporations)
The kind of people who will visit our website and decide to choose us is:
James, is a young attorney who works for a small/medium size firm. One of their clients asked them to register a trademark in 50 countries. It sounded like a good business but he is realizing is not. He is upset cause every single country asks for different documents, formalities, payment methods....it is getting complicated. He will have to choose to work with 50 firms he don’t know, so he has to evaluate at least 3 per country. He is getting frustrated because there is a lot of paper work that will not be appreciated by his client and superiors. Deadlines and legal terms in different countries are a nightmare.