Never Get a "Real" Job - book, TV, radio and product site

Never Get a "Real" Job (NeverGetaRealJob.com)

About me, my book and my movement:

A young serial entrepreneur, media personality, author and columnist -- Scott Gerber (known as the Simon Cowell of young entrepreneurship) is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker and bootstrapper who has survived and thrived despite never having held the proverbial "real" job. In Never Get a "Real" Job, Gerber challenges the social conventions behind the "real job" and empowers readers to take control over their lives, fears and careers. Drawing upon case studies, experiences and observations, the author dissects failures, shares hard-learned lessons and presents practical, affordable and systematic action steps to building, managing and marketing a successful business. This proven methodology teaches readers and viewers how to quit the 9to5s, become their own bosses and achieve financial independence. Watch the video on http://AskGerber.com for more info.

What is the NGARJ movement

- to help the unemployed, the underemployed and real jobbers take control of their lives and rid themselves of nine to fives
- get people starting businesses without any capital
- offer information for twenty somethings by a twenty something

Main targets:

18-29 years old (male and female)
unemployed Gen Yers
underemployed Gen Yers
aspiring entrepreneurs
small business owners
students
recent college graduates

Secondary targets:

30-45 years old (male and female)
Mainstream media and journalists
Producers
Talent bookers
College and university faculty
Parents of Gen Y kids

Overall:
- edgy branding, clean (MTV/VH1esque - sizzle reel on AskGerber.com has 3D animation from show - will give you an idea of what I like)
- color palette of the NGARJ book
- incorporate my image without being cheesy - must stand out more than a consultant or book site as it is the home of many media products

Required Elements
- 2 columns
- homepage and regular page design
- unique graphics headers to brand each section (like escapefromcubiclenation.com)
- use the examples in attached doc as an outline
- I can try to provide extra design elements if requested

Every Page
- Tell an entrepreneur or 9to5er
- Search
- mailing list sign up: sign up for a free chapter from NGARJ
- toolbar on the bottom of the site
- with all content - ShareThis, Disquis, Tweetmeme, Facebook Like, Digg box, title, tags, date, name of content submitter, description

In every right column
- buy the book with cover, retail logos and a room for a text offer
- follow us (Facebook, Twitter, etc)
- subscribe via RSS or email
- most popular (this week, this month, this year), Recent comments, Recent Posts, Archive
- twitter counter
- tag cloud
- blogroll

Footer
- horizontal column over others with mailing list sign up
- one column for friends (text links)
- two columns text links
- one column follow us icons

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