We are looking to evolve the current site at SkedgeMe.com with the following goals in mind:
1) Add some professional polish and POP
2) Make the website more on-brand with the application itself that sits at Skedge.Me. Sign up for a free trial [no credit card required] to explore the application.
3) Evolve the brand/UI. We are looking to refine, not radically change.
4) Tweak Call-To-Action buttons, add icons to front page to help sell the benefit text
The current website is based on the WooThemes Optimize Theme. There is some functionality that WooThemes provides that we'd like to keep. So, again, this means that we're looking for an evolution rather than a ground-up website theme design.
Some ideas of what I think will make the website convert more. This isn't direction to use all these things, but rather some ideas to pick and choose among:
-- An illustration of how SkedgeMe works. We describe the features well, but not *how* it works. We don't convey how easy it is to get started.
-- Space for quotes and testimonials (video or copy). It's OK to Greek the actual copy.
-- Space to showcase our clients. We wouldn't actually use this until we have more adoption, but I'd like to design for it now.
Focus on the homepage, navigation, and sub-page templates. We would like to see the following pages:
- Home Page
- Product Tour