Cómo jramminger comenzó su viaje en correo electrónico
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
Our target audience is HVAC contractors who own their own businesses and are trying to find customers who need help fixing or installing air conditioning or heating systems. HVAC contractors are usually small business owners, and predominantly men.
The attachment is an example of their current email template. I would LOVE to make major visual improvements to this (it's boring), without distracting from the content. In addition to sending people to read the blogs on the site, I would like the main Call to Action banner to read "Join the HVAC.com Command Center –
$50 / month to Manage all HVAC Leads in One Place -
Connected to HomeAdvisor, Thumbtack & More Third-Party Lead Generators!"
I would also suggest referencing their website, http://www.hvac.com, to get a sense of their branding (would like to remain consistent with colors & overall branding).
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