I would like the general cover to complement my badge's main colors. The theme should be playful, yet polished/refined. This is a site that will feature travel and safety tips for (mostly solo) women travelers in the 18-40 age group, so it should reflect that target audience. The content featured on the site is informative, intellectual, supportive and fun.
My main idea was a "destination" map that shows perforated lines (like a journey map) of the world continents. From my badge/logo, the plane motif would "fly" around the world along this destination/path, and in each continent (or what fits) there would also be cartoon-like images of the major or iconic city landmarks. I've provided some initial samples; sample.jpeg was an initial brainstorm, preview.jpeg was one sample I received but didn't like because it was way too busy on the eyes, and basically the designer just glued two stock images together. I also didn't like the 'glowing' city points mixed in with the group of city icons to the right-side.
Reviewers thought this image didn't really evoke the 'playful' or 'female intent' of my site.
Sample 1 & 2: example of badge image 'extending' to cover
Sample 3: while it's not really the concept, i like that this designer chose a creative subway map (though the destinations are literary works and don't really go with the site). i like the main font used as well as the colors. nice and playful
Sample 4: This matches the concept; I'm looking for more color and a more fun, female and playful feel. Some more detail and color in the landmarks would be nice as well. Would prefer square and not rounded perforated lines
Sample 5: This matches the concept as well; I'm not a fan of the background image used for the map; also the landmarks I'd prefer more 'cartoon-like' and bubbly like in Sample 4
Sample 6: While this goes outside of the concept, I do like that it feels very feminine and I like the clouds on the left-side. Cute
FINAL ROUND NOTES:
Hi everyone, I've uploaded the 5 final samples with corresponding notes. I thought it would be helpful to see what others are doing and to point out what I like about each. Each one looks great! I of course understand that each design has its unique qualities, so I appreciate and consider your personal interpretations/creativity and as well:
Likes: whimsical nature
Although: doesn't really evoke what the site is about; to provide female travel safety tips. could perhaps have a slightly more feminine, fun feel
Likes: colors, balloons
Although: planes are too busy, has a bit of a 'corporate' feel. blue bars with social media info on bottom right-hand side look dated
Likes: originality, simplicity, fun, feminine feel
Improvements: There is too much 'blue.' Could add true color to the landmarks, to make them look more realistic, or lighten continents or bodies of water to complement badge colors... perhaps add other playful elements like clouds or even notebooks or something to hint at the travel tips part of the site. This was the closest design according to the concept described in the brief.
Likes: Cute, feminine; gets the point across that this is a site about traveling and even blog or tips or info related to female traveling
Improvements: Plane travel path seems to just go south. could travel around more and extend around or to girl.
Decrease size of girl and slightly increase size of globe. Interested to see if there is any customization possible on the girl. Perhaps just black sunglasses, more discreet black fitted t-shirt or tunic, erase jewelry (earrings, bracelets) or replace with more simple jewelry (ear stud, simple matching bracelet).
Possible to add one or two other diverse female avatars on the globe?
Likes: colors, simplicity, fun look, original feel, look of landmark graphics, clouds
Improvements: any way to add something to evoke that this is a female travel site? Incorprate an avatar(s)?
Remove the spaceshuttle looking graphic on right side. Extend perforated lines to originate from the plane in the badge