U.S. military combat boots are VERY important, stainless steel military dog tags, military theme, but I want to appeal to moms and significant others of military members as well. I am a female and am selling personalized and military related items, both bling and macho. Some proceeds from the sales will go to help military members and their family with travel expenses; which they would not otherwise be able to see each other sometimes for years due to financial challenges. My son is a Marine, but this will benefit all branches of the military.
UPDATE: The designs I have received have given me more of an idea of what I want and don't want. The U.S. combat boots are brown. The colors I believe I will be using in my logo and design will be black & white as primary, Blue as secondary and Red as tertiary. The blue and red may change order. No orange UNLESS it is used as an accent color to make something pop. Yellow would probably be good for this purpose, too. Blue is in most service color flags and is a favorite color of men and women. Gold/Yellow are in many of the service flags. Red is in the Marine Corps service flag.
My page sells retail items such as t-shirts, mugs, etc. Most of my target market will be women, HOWEVER, I am hoping to grab the male market as well so the design and colors have to be inviting to both.
Something to evoke patriotism, honor, pride, commitment, courage, faith, duty.