The event is a winter black tie ball/party for 22-26 y/o students.
I need a banner where you'd be willing to pay $100 for a ticket AND not feel like you're getting a bad deal.
Themes include snow, ice, lights, deep rich colours (blues, purples, black, golds) as well as christmas trees.
Colours need to be rich and sharp, it's an opulent black tie ball. They should convey wealth, opulance, glamour, prestige and fun with a modern twist catering to 22-26-year-olds.
Historically deep blues, purples, blacks with gold, yellow have been very successful in my winter campaigns.
GIFs or moving graphics are welcome, perhaps with festive music? - up to you
The main goal of the facebook event banner is to maximise CTR and actions of either clicking "going" or "interested". This is the seventh year the event has been hosted.
It's important for the banner to convey opulence to match the relatively high ticket price of the event and prime individuals to be willing to pay more.
IF there's is the opportunity of integrating a useful call to action, I think that would be powerful (GIF or Moving graphics welcome). Have a read though the facebook event and if you find something that could be integrated brilliant. IF you have any suggestions how to motivate people to click intertested / going or "pre register" please convey that in designs i'm open to ideas (it's not essential but open to suggestions).
The banner must be optimised and centered for facebook app as well as browser.
I'm 100% open to a moving graphic similar to the link i've provide below;