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App icon / logo for Jewelry App startup Tishi (with follow-on opportunities)
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We are a startup building a jewelry app - Tishi - to help fashion conscious professionals find quality costume/fashion jewelry, from brands and jewelry makers around the world, on the go. *Motivation for this app:* Women are becoming increasingly independent, and along with that, they possess a greater buying power than ever before to enable them to choose and purchase jewelry for themselves. Buying beautiful pieces are both a reward and thrill and the wearing of self-purchased jewelry boosts confidence and happiness. Yet, with busy lifestyles that enable their financial buying power, also decrease the time they can spend on browsing and purchasing fashion accessories. They want quality, easily accessible products, but need a shopping experience that suits their lifestyle. We deliver this shopping experience, so all women can create and be empowered by their perfect look with ease. *Some context on the name and the app:* - The app is called Tishi, which is borrowed from the Chinese verb for “to remind”, as jewelry reminds women who they are as well as the occasions they have purchased certain items for. - Our customers have a busy lifestyle which leaves them for little time to shop, but they are regularly looking for new costume jewelry (price ranges mostly between 20 and 60 US dollars) to spice up outfits, reward themselves for little achievements or as cheap thrills on exhausting or emotional days. - Our key value proposition is that they can discover and purchase jewellery on the go, with a purpose built experience on their iPhone. - Our customers also expect quality jewelry and easy return policies so their purchases do not end up being a waste of money or hassle. For that reason we vet the retailers, brands and jewelry makers we work with, to ensure our customers have a consistently good experience. - Based on our research so far, the ideal brand and story will create a feeling of curiosity, excitement and aspiration, while being trustworthy and enabling our users to shop with confidence. *More about the target group:* We are aiming for women aged 25-35 and based in the United States. Persona 1) The fashion-conscious professional trying to spice up the outfits she already has. This user has little time due to a busy lifestyle, is often restricted in terms of outfits because of office dress codes, but is keen to be fashion forward with the addition of unique pieces of jewelry. She will spend $20-50 on a new piece of fashion jewelry every few weeks. While she would often shop in department stores that aggregate many brands and styles, she will shop online from known brands that she previously had a good experience with. Persona 2) The fashionista girl looking for trends, inspiration and unique pieces for her jewelry collection. This user is very active on Instagram and follows a lot of fashion bloggers and companies directly. She loves talking about fashion and often influences her friends when it comes to fashion. She is very comfortable buying online from all sorts of sites and expects easy returns.
¿Cuál es tu visión?
We are about to launch our iOS app and are looking for an app icon that represents our brand and that converts app store visitors into users. Further work will be available for the winner as we are building the team from scratch. Since the app will be the very first product, we would also use it as the logo on our website - however, conversion in the app store is our primary concern at this stage. As we have no existing brand guidelines or even visual assets, you will have to think through the colour theme, typogrophy (if any) and all other aspects from scratch, and deliver something we can build on top off when we finalise the app design. Hence, we would like you to share your thoughts and rationale for your design decisions when you submit your entry. We have attached a short video demonstration of the bare MVP (the final design is still to be decided on). Below, you can find more context that might help you design the winning app icon, which will be chosen by some of our early users and advisors whom are within our target market. Ideally, it will make the user want to use the app and facilitate their aspiration to become more confident and successful. We would be happy to chat or call you to answer any open questions you might have.
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Icono o botón comienza en $199.
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