Tinket is an app the helps women match and book appointments with key service providers in her life: hair stylists, nail technicians, estheticians, massage therapists, etc. Tinket is an essential tool to help her manage these relationships and seamlessly interact with them – on her terms. Tinket is her trusted ally who understands her needs and doesn’t get in her way – it simply gives her what she needs (an ability to find compatible providers), when she needs it (at convenient times for her).
Tinket is seeking a distinctive wordmark and app icon to live in the mobile world. The wordmark should maintain minimal height, be extremely readable in app (and at very small sizes) and have an associated recognizable icon. We want simple, elegant design that can be unique to Tinket. Both wordmark and app icon should work on both white or colored backgrounds easily.
To get your creative juices flowing, below are key Tinket attributes:
We bring a little magic. We turn frustration into delight. We relieve angst.
We are stylish. But not trendy, snooty or high end.
We are small. We are light and bouncy, quick and agile. We won’t weigh you down or slow you down.
We are fresh and friendly, crisp and creative. Not juvenile or silly.
We are focused. On making it effortless for women to find and book with the right (stylist). “Who” and “when” are the things that matter to her. Their relative importance varies by guest and by situation.
We are adaptable. We will fit her, be as broad or as narrow across services as she wants us to be.
We are an app. Not a beauty product or service. Not a wellness community. Not a lifestyle.
Tinket is a new word and should be extremely readable. Design should lean feminine, but maintain universal appeal.
Deliverables: Original designs for: Tinket Wordmark and Tinket App Icon (and Tinket loading screen)
What we expect: We expect the design community to embrace this challenge to design an iconic mark for Tinket to serve women for years to come. Please leverage your experience and creativity and don’t be afraid to WOW us.