We all have people that we really enjoy doing business with: baristas and bartenders, physicians and teachers, yoga instructors and electricians, waiters and hostesses, the list goes on. These people are passionate about what they do, always provide great service, and are trusted members of their community.
Nomic, http://nomic.com, is creating a place where we can all "vouch" for the people and places that matter to us. We're not about reviews, deals, or likes, we're about the simple question: Who do you vouch for?
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a great visual language to symbolize "vouch" in various contexts: 1) A button that a user presses to signify "I vouch for you"; 2) An icon superimposed on an avatar photo to indicate that you vouch for that person; 3) An icon that is used to represent "everyone who I vouch for" and one that represents the other direction "everyone who vouches for me."
The main thing we care about is the symbol itself, as we know we'll need to come up with various treatments over time. Of course, we need to see a specific execution in the format of vector/bitmap renderings intended for an iPhone.
We want something that captures the essence of "vouch": I put my reputation on the line for you. I stand behind you.
We are skeptical of re-using common images include: Thumbs-Up, Check, Heart, etc. for this.
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