Karl Söderman tuvo su nuevo icono o botón a través de un concurso de diseño:
Design icons for digitalisation areas
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Business & Consulting
We are a management consulting form that provides and nurtures the expertise needed for successful digital transformation in a fast-paced and changing world. We help organizations navigate the complex and sometimes conflicting array of choices that digital technologies, behaviors, devices and ways of working entice. http://cartina.se/services/
¿Cuál es tu visión?
We need help to create 7 icons to illustrate the different areas we help our clients with regarding digitalization. 1) Transformation (the work to transform an organization to a more future proof and agile organization ready for the digital age) Think something to illustrate a transformation from analog to digital, or perhaps an arrow on a bad trajectory that is broken and moves up again 2) Interaction (Management and optimization of interaction points and end-to-end experiences to build long lasting customer relations) Perhaps something to illustrate customer centricity or customer journey or personalization 3) Automation (Identify possible areas of Automation that lead to increased operational efficiency) I think illustrating a bot would be best here 4) Data (Enablement of data usage to fuel companies competitiveness and growth) If possible it would be great to see that data is used for new insights. Or something around measuring and acting on it real-time. or a simplified dashboard 5) Innovation (Disruptive product portfolio and business model innovation) Illustration of the classical lightbulb might work, otherwise perhaps something in line with experimenting or a change of business model 6) Strategy (We help our clients to navigate and position themselves in the digital landscape as well as identify business areas where new value can be created. In addition, we evaluate and modify business models to be future proof. Future scenario planning is part of what we do) 7) Academy (our trainee program of young and ambitious individuals) Perhaps something to illustrate a fast growth curve, ambassadors, future leaders, superstars, etc Read more about the areas here: http://cartina.se/services/ These icons will be used at several places like; our homepage describing what areas we work with, sales ppt, live presentations, blog posts, social media. We already have icons to describe our culture and values, and the new icons should be in line with that design The icons also need to be so clear and intuitive that almost anyone can guess what it stands for
We have made a first attempt ourselves for these icons but decided we needed the creative help from you (Automation and Innovation were the only ones intuitive enough, the rest of the icons need a complete new concept). Attached are the icons in our own attempt, we have also attached the three value icons that we want you to align with.
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