In addition to our destination website, we have a widget/button that lives on partner websites such as rogerebert.com, variety.com, and elsewhere. The widget provides an expedited experience of our website. It is a split button--Watch It/Queue It. The Watch It portion of the button opens a lightbox which displays the film's availabilities and offers the opportunity for a user to add the movie to his queue without ever leaving the partner website. If a user is logged in through Watch It, he can click the Queue It portion of the button without even opening the lightbox. Some of our partners have modified the button on their sites. Links to examples are provided. In the "assets" portion of the brief. These can be used as inspiration, or the designer can go in a completely different direction.
We want to completely rethink this button. Designers are welcome to get creative with the look, feel, language and to an extent, even the functionality of the button. Split buttons, single buttons, or other ideas are all welcome. (Note: At this time we are only looking for button redesign, not lightbox redesign.) The button should be very "clickable" and appealing. It should also be simple and straightforward, and convey what the service does. It should work on multiple backgrounds (white, black or other color sites).
Most importantly we want out of the box ideas, that will help drive user interaction with the button and inspire conversions.