Sproutly - Product Requirements Doc
User-friendly tool for people to neatly organize a growing network of family and friends who are having babies; and share information about their own families.
Parents create a simple profile for their family with a page for each child; shared with other users at early stages of pregnancy, or anytime thereafter. Users can refresh themselves on key details like due dates, gender, baby names and birthdays in seconds; with push notifications at key moments along the way. Differentiated from other organizational/reminder apps in that a profile is generated by the user and shared with other users to store. Differentiated from other Facebook and other social apps in that it’s more concise, organized and strictly informational; focused on families and their offspring.
Digitally connected expecting parents who want to share key information about their pregnancy with their family and friends. They want to control access to the information and don’t want to inundate their family with constant updates. They want a simple and privacy-safe way to share information about their pregnancy. Creating a profile and sharing with their network via social, e-mail or text is part of their process of becoming pregnant. A parent will be able to share their newly created profile either via social platforms, text, e-mail, or through a push notification for other users with the app. The shared profile within those platforms will link back to the app, where the user will store it within their contacts rolodex.
Friends of Expecting Parents:
A normal digitally connected adult, between 25 and 45, who often has multiple friends or family members who are pregnant or have young children. Social media mixes all their friends updates along with other information, making it hard to keep track and quickly access important information about their pregnancy and children. They'd like this info as the tip of their fingers, in the event of seeing the family or if they come up in conversation.
Parents with young children who want a convenient and privacy-aware way to share information about their family and children with their friends, and track others.