We need a set of 16 ICONS designed for our new website which is currently under construction. We have 7 main icons we need for our home page, and then a further 9 icons for our services page to describe our offer.
We are looking for imagery over text where possible. These icons will be above / beside text headings and copy on the website.
Home Page 7 ICONS are...
1) Growth - businesses who are looking to grow rapidly in size
2) Declining - businesses who are stagnant or have shrinking sales
3) Selling - businesses who are thinking about selling their business on to someone else - (a For Sale sign idea.) In the UK we have For Sale signs outside houses and on businesses that are up for sale, so that kind of thing would be great.
4) Emergency / Urgent Help Needed - businesses who need immediate help because they are fearful they are about to go under / they are going under / need action and help right now.
The above four are to help a business owner identify how we can help them
5) Head - thinking and strategy. Calm and clear and informed thinking. No stress.
6) Heart - desire and drive, and a passion for their business, business relationships. To kind of question "Is your heart still in it?" Are you fired up? Do you love what you do. Feel Good? (Heart on fire kind of thing) - although not sure about that so will leave it to you.
7) Hands - actual ability to do the job, best practice, practical experience delivering proven results. This needs to somehow convey the message of action / doing things / building something with ease and experience. It is the how to / doing / operational side of business.
These last three, head heart and hands, are what set us apart from our competition. We believe that for a business owner to be happy AND successful, that their head needs to be right, their heart needs to be in it, and that they need to know exactly how to best get the job done. If any one of these three are out of alignment within a business - for the owner or across their team, then there is trouble brewing! It is the human side of business and we are good at making that connection and helping business owners find a solution to the piece that is lacking or missing altogether
These first 7 ICONS will be large on the page and used as clickable links, so the quality of the files will need to be good to allow for resizing if possible. Ideally they should be clean and polished as we are appealing to accomplished entrepreneurs. Happy for these 7 to be simple and a single colour, or to be a bit more detailed with colour - but not too like a cartoon please.
The remaining 9 ICONS are for the following services
8) Financial - this is raising money, managing cash flow, cutting costs. Needs to be £ and not $.
9) Operational - this is in the delivery of the product service / front line customer facing service, and the back up of that. The nuts and bolts of the business.
10) People - this is training, HR, disputes, leadership, development.
11) Sales & Marketing
12) Digital - Information Technology management
13) Strategy & Growth
14) Compliance (Health & Safety, ISO, tax etc)
15) Systems & Efficiency (mainly in manufacturing) This is specifically about improving efficiency and productivity across an entire business.
16) Other (we have a long list of other services which are too many to list, so we need something our customers can click on to find out what else we do)
These nine need to be clear and simple, and all one uniform colour if possible. They don't need to be bespoke, but just fit in with the feel of the first 7. Blue is our brand colour - check out our current website for a feel of what we do and our colour scheme. I have attached an image of the kind of thing we are looking for as a guide.