We are a large online retailer selling everything from LED TVs to Candles - over 25,000 products. We are seen as a "disrupter" in our market and all of the biggest bricks and mortar retailers are pissed off with us. Our target market is the general demographic.
We are a technology based challenger brand. Our competitive advantage in the market is through the use of technology to make the supply chain more efficient and save consumers money. This is how consumers see our brand position. We're a price leader in the market through our digital smarts.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We would like to design an action button that would represent our brand and be unique. The button will be an action button on our website and will be used in various context - ie. "Buy Now" or "Add to Cart" or "View More" - it will also be used in digital banner advertising. We want the button to identify our company and be part of our branding.
UPDATE: A few people have asked about colors and branding schemes. This isn't something designers should worry about at this stage. Typically, our branding is light backgrounds and the use of black/red/orange. However, we will be judging a winner based on the "inspiration" the design provides - we will then work on it internally with our own variants and colors. Please feel free to be "out there" with your suggestions while still ensuring it looks like an action button that can have varying text in it.
In the same way that when you see a Coca Cola sign in the distance but can't read it but know it's Coca Cola or when you see an Emirates billboard in the distance and know it's Emirates because of the font, we want this button to identify our website. It must be unique. We are a digital company and we feel that the action button is a core part of our branding.
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