PURPOSE OF THE PROJECT:
(1) Contestant to design the logo for our new wine brand, which will be packaged in 750ml glass wine bottles. The scope of this project does NOT include designing an entire wine label. We are only seeking the logo design for the wine brand. The logo will be placed prominently on the front label of every wine bottle.
ABOUT THE PRODUCT:
We are launching a new wine brand called the “The Maverick”. A ‘maverick’ is somebody who is independently minded, does not follow the rules, and is unorthodox. This brand of wine will include 8 varietal wines, such as Cabernet Sauvignon, Chardonnay etc.
We are seeking a logo that conveys a portrait of a coyote that is smoking a cigar. The illustration of the coyote should convey strength, confidence, intelligence, and sophistication. The coyote can be dressed in a tuxedo or formal attire.
The suggested retail price of the wines will be $9.99 per bottle.
ABOUT THE MARKET:
* This wine will be targeted to MEN, as well as women shopping for men (gifts).
* This wine brand should appeal to men.
ABOUT THE ARTWORK:
(1) The primary colors of the illustration should be black, white and/or silver.
(2) Final artwork will be provided in Adobe Illustrator Vector Artwork format.
(3) We are looking for an illustration of the cigar-smoking coyote that looks something like the attached image for reference.