Cómo elizabeth9 comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
Flatiron Media or FM
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
We are a b2b service provider who assists businesses in expanding their client database and/or channeling clients to their digital outlets.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a chart/graphic which demonstrates the makeup of a business' CRM. We have been wrestling with how best to illustrate the concept and we are NOT happy with what we have done. Essentially there are 4 channels from which businesses garner and communicate with people. These are people that the businesses would like to communicate with and sell products/services to. In each of the 4 channels the businesses get exposure to these people. The people in each channel are broken down into 3 groups: buyers, engaged (interacting with newsletters and coupons but not currently buying), Lookers (not interacting not buying). We would like a graphic to demonstrate this concept. I do have some draft versions - but we don't like any of the drafts. If a designer would like to see the drafts they may contact me. I am trying to make sure creativity isn't stifled by showing what we have (and don't like).
The four channels which make the whole CRM are:
Paid Traffic: Smallest of the 4 | 20% of which is buyer, 10% of which is engaged, 70% of which is looker
Previous Clients: Slightly larger than Paid | 70% buyer, 20% engaged, 10% lookers
Earned Traffic: larger than Previous Clients , 25% buyer, 30% engaged, 45% lookers
Lead Gen: Largest of the 4, 30% buyer, 30% engaged, 40% lookers
We can adjust the proportions in a final version - the conveyance of the concepts is the key point.
these are some concepts we played with but execution is clearly a problem. These were done using ppt tools and are only concept. Originally I didn't want to corrupt anyone's creative thought with these but possibly helpful? Our corporate logo uses Coco Font, Text on web site is Raleway and Playfair Display.
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