I want a look and feel created for the brand which is Masculine, and communicates a feeling of limitlessness.
I have no preference how you communicate this, in one image or a series of images, but I am looking for a visual representation of my theme.
The challenge I have is to make tangible the identity and the experience of what it is like to live life on your terms, beyond fear. As I am targeting men specifically, this must line up with the idealised version of themselves.
A man who is in control, fearless, a warrior and limitless. He is ambitious, powerful, confident, yet balanced and spiritual without that feminising him or weakening his stature.
The motif or imagery I want must embody that sense of limitlessness. I also want it to make it clear that the power of the mind/psychology/brain is behind this as that is the core product delivered with my work.
It's becoming limitless by evolving yourself into a next generation, next level of yourself.
The background for this is that we are entering into a brand new economy, a 5th wave where entrepreneurs are creating and disrupting the world. (see attachments).
The problem is that no one is training entrepreneurs how to think in new and innovative ways to take full advantage of the current environment. We are not built for it.
I think perhaps showing some kind of evolution from a primitive ape to a modern but slightly futuristic entrepreneur is going to be a great idea for this because it demonstrates the key differences in terms of what.
A highly successful entrepreneur would be symbolised by symbols of wealth and luxury, like a ferrari or a maserati or a aston martin db9, perhaps set against a slightly futuristic cityscape.
The only thing is that it still has to appear 'real', it has to be close enough to todays reality to be real.
I want my brand to be seen as the premium brand in the market so the quality of the imagery/illustrations needs to match.
I want you to be creative, the brand is about being limitless - be limitless with your creations, I'm not looking for a cookie cutter or a replicated version of something else, I want something unique.
If you can only justify doing a small look and feel because of the value of the prize, do that and then let's talk about an expanded version.
Key ideas which need to be communicated visually:
1. A Superhuman high performing entrepreneur
2. The power of the mind/psychology/brain ( I dont' know how to do this visually but would love your help could be communicated in language i guess if we had to)
3. The evolution of todays world - 'we live in a whole new world and we have to design entirely new ways of thinking to succeed'
Language/Sayings that might help you understand the theme better:
A brand new era is upon us, with new rules. To succeed in this new environment, you'll need a new way of thinking.
Survival of the fittest, the strongest and most adaptable will win.
When there is unlimited opportunity.
When your mind is free'd from fear, you are free to do anything
Success as an entrepreneur today requires that you master your psychology
Examples to look at:
Also think redbull - like the space jump https://www.youtube.com/watch?v=ZyIVaZXDhho
Space is a powerful motif also.
Our logo needs re-doing too so if you have any ideas about that feel free to throw them in also