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Product Development for Home Decor
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The deliverable is Adobe Illustrator vector artwork that can be used for creating a finished printed paperboard product display. The image will be wrapped around a box and die cut to desired shape. The contest is to create the gradients with reflections and shadows and joint details. The artwork requirements are described in the attachment. There are 4 target artwork pieces that each measure 40"x60" in finished print size with a connecting seam/joint approximately 1/8" thick. We will create 4 variations of same display.
The 4 targets are:
4) All White
The White gradient with reflections will be same on all targets. The White/color combinations need to have appearance of seam/joint where White connects to Color. Please be creative with this seam as the sample is only a suggestion. More details below.
Imagine that we will take your artwork and wrap it around a cubed box. The result should look like a white porcelain/ceramic top block resting on a gold metallic or hard black block with an connecting joint much like attachment #2, replacing the wood with white block. The idea is to end up with a flat sided cube object that has reflections that make it look like it's a cylinder. The image we need is flat artwork so that it can be overlaid on a dieline for cutting then folded to a cube shape. The top portion of attachment #1 shows 3 rough examples of flat artwork that all need improvements outlined below.
The key components for the artwork are:
1) Good gradient base for white/gold/blacks
2) Added reflections and shadows to the gradients that run through both gradients to give realistic look similiar to what a cylinder would create. Ambient light and dark objects reflecting in the gradients.
3) Connecting joint/seam so it looks like two hard objects resting on top of each other. See second attachment for example of joint/seam using wood and gold metal.
4) The top of the gold/black edge would pick up addional reflections as the surface rolls over into the joint. You may see some shadowing on bottom of white edge also.
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