WHAT WE WANT IS A "STORY TELLING" IMAGE THAT CAN BE USED AS A GENERAL BACKGROUND PICTURE FOR ALL SITES OF THE WEBSITE.
We have attached two design approaches that deliver a story telling language. One image is a landscape with a bus that drives to a city. The other one is a bus stop where people with various intentions (driving to a job interview, visiting their granny, visiting their boyfriend etc. etc.) are waiting for the bus to come and the background is a city.
Today, our latest own scribbled design approaches show minimal EMOTIONS. Regarding the new wanted design, we would like to have the following thoughts kept in mind:
1. attract attention,
2. draw/create emotions,
3. call to action motivation (looking for tickets...),
4. implement a little story considering the above mentioned points 1-3 within the image that can be carried on for sub landing pages of the website (we have startet with people with different aims to drive with a bus (to their family, job, vacation...),
5. should not be toooo colourful, due to the fact that we have to implement buttons, search function etc. etc. on the website later) ,
6. Should be modifiable for mobile apps.
Bokolina wants to distinguish itself by using an illustrative design approach. We strongly believe - with our brand styling - we can make a unique awareness and differentiation from competitors in the B2C market.