Cómo PATF comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
Home Remedies, LLC
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
Cuéntanos a qué tipo de público quieres llegar
Home Remedies, LLC is a real estate solutions company focussed on helping homeowners overcome a variety of real estate challenges, which include foreclosure avoidance, quick sale of distressed properties, and short sales. Our target market is homeowners, who may be a bit overwhelmed by their current financial situation, and interested in exploring all of their options with an experienced advisor they can trust.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We're interested in creating a mascot which plays on the Home Remedies medical theme. We would like our mascot to be a doctor, dressed in a white lab coat, possibly wearing a stethoscope around his neck who's clean-cut, bright, trust-worthy and competent, without being too serious...cool, but not so cool that it's a distraction, and most importantly, he must be likable. Our clients are typically struggling through very challenging economic times, so we'd like them to identify with our mascot as the face of a company they can rely on to help them through their difficulties. We would like to use our mascot in various scenes, in print ads as well as on our website. One thought is to have him hold his stethoscope up, to listen to a sick house, but our first use will be in print, where he will enhance our tag line..."Call Home Remedies today, and let us find a cure for your home ownership blues."
The image I've provided gives you an idea of the type of mascot we're looking for. What this image lacks, however, is credibility and trust-worthiness. We like the general look of the image, but would like him to be warmer, more engaging, and just generally more likable. He needs to be someone we would all feel comfortable trusting our problems with. I've also included our company logo, which we would like to use in conjunction with our mascot. Perhaps standing to the right of the logo with his stethoscope held up to the "S" in "Remedies".
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