We need an illustration which will serve as the recurring analogy used for the book's content. The illustration should have three components, which altogether converge to show one final illustration.
1. Left-hand side: Death valley, that is, meager, dehydrated ground, possibly some animal carcasses, but with scattered vegetation (e.g., Atriplex hymenelytra, little bluestem). In the background are mountains (but without snow on the tops).
2. Right-hand side: Juicy, green hills with nice weather, green meadows with flowers. Supposed to look inviting. Possibly a small nice pond.
3. Middle, connecting left and right side of the illustration: A compass, whose needle shows the way from the death valley to the green hills.
Addition: The story of the book deals with the compass as THE central tool to lead companies from the death valley (which is a dangerous, desperate place where on cannot survive for a long time) to the green hills which is where companies can thrive. Maybe the "path" leading from the left to the right side can be shown more explicitly, and only by using the compass, one can follow this path.