Cómo julie.reid comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
Genis Business Transformation & Consultancy
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
Genis works with businesses to help them grow in the ‘digital age’. Key services includes: business strategy; digital and technology solutions; and data strategy - http://www.genis.com.au. Target market is decision-makers in medium to large companies, CEOs, CFOs, CIOs, Strategists, HR Directors, and Marketing Directors. Positioning statement is 'New Space. Not the Status-Quo'.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Seeking a Genis hero image that communicates the brand experience and positioning - moving business models and strategies to their next level of performance by engaging technology and digital. It is proposed to build from an existing image with the additional effect of transcending into new business paradigms (performance environments). The hero image proposed is a boy in a shopping trolley being pushed by another boy in the 'real' environment - then showing the environment journey ahead - crossing into a digital-styled paradigm (environment); then further crosses into an universe-styled (space) paradigm (environment). The image also needs to be reversed (if possible) so the trolley is being pushed into the other direction so looks like the effect is running off the page and suits the eye better with a sense of looking forward with excitement, vigor with a building of speed and momentum. The master image is attached (has been purchased) plus the Genis logo. I have also attached a rough sketch. However being a master image it wouldn't require the Genis logo and positioning statement to be placed onto the image until it was adapted for specific digital and maybe print formats but needs to keep this treatment in-mind for its execution.
In regards to application, the hero image will need to be resized to suit different formats such as: be the hero (and only) image on the Genis web site (www.genis.com.au); Twitter image on handle page (@genisjkr); LinkedIn banner image on company page; Facebook company page banner image; and be the hero image to used on a campaign e-dm targeting senior company decision-makers to pay and attend a digital strategy focused event. It may be used for print purposes. The image has to reflect a company (Genis) that is contemporary and operates at the 'edge' of business strategy.
However, if you as a designer have a better image to tailor for the same affect that shows an ‘action’ lift-off into new worlds for business performance; I would also be open to that, i.e. replace the trolley shot.
Web Site: http://www.genis.com.au
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