The format is a simple cartoon style cat & dog standing on either side of puddle of yellow-pee, the cat and dog are both slyly looking at the viewer while simultaneously pointing at each other as if saying "I didn't do it... he did". Overall feel should be cute & funny to appeal to a wide audience of pet owners and make them smile rather than be embarrassed about pet accidents.
Simple black outlines & details with just a few colors, no clothing, great expressive faces. Both cat & dog should be of similar size and complimentary to each other but clearly unique. Art will be applied over a variety of background colors, placed in over photos, and used on web pages, van wraps, clothing, brochures, biz-cards, etc.
Secondary feature will be the phrase 'Because ++it Happens'
But in place of the two '++' will be two paw prints, thus hiding the full word 'shit' and making the phrase cute instead of vulgar. This element will be the only text and it should be very easy to read, as well as very quick to grasp the cute '++it' portion of text. Further this element needs to be below and separate from the cat/dog as it will not be included in all uses.
Third, extra consideration for those that can also provide additional expressive poses of both cat & dog (separate and together) along with the primary image.
Additional poses include......
Simply standing with cute smile on face
Giving a 'thumbs up'
Giving 'thumbs down'
Paw hiding face (embarrassed)
Paw grasping nose (ewww stinky)
Cat & dog with arm around each other (buddies)
Sleeping, happy, excited, ??????
Open to all ideas on the extra poses